GoKawiilEntrepreneur Contributor Argues Businesses Need Trained Staff, Not Just 'Social Savvy' Employees, for Organic Growth
A contributor writing for Entrepreneur, affiliated with Fix Your Search, argues that small businesses often make the mistake of assigning social media duties to whoever seems comfortable online rather than someone trained in strategy. The piece outlines seven reasons why training a social media team—covering platform knowledge, consistent execution, and understanding what drives engagement—is essential for organic growth. It emphasizes that organic social media can build trust and brand loyalty without ad spend, but only when run strategically.