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Small Businesses

6 GoKawiil briefs on this topic

Small businesses use World Cup surge lessons to prep for NFL season sales

An Entrepreneur analysis highlights how small businesses near World Cup 2026 host stadiums—bars, vendors, jersey shops and parking operators—saw sales rise 4.1% in June, outpacing 1.8% growth in non-host cities, largely due to a 16.7% jump in spending by visiting fans. The piece notes that nearly 500 terabytes of data flowed through host stadiums during the tournament, forcing local businesses to upgrade their own connectivity to handle surges in mobile ordering, digital payments and foot traffic.

Mastercard shifts marketing focus to small businesses under new campaign

Mastercard's newly appointed marketing chief is reworking the company's longtime 'Priceless' branding into a global campaign centered on small businesses. The initiative comes as small firms grapple with rising energy costs tied to Middle East conflict, tariff-driven supply chain disruptions, and increasing labor expenses.

Entrepreneurs Urged to Own AI Outputs, Not Just Use the Tools

As generative AI adoption among small businesses surges—58% now use it, up from 23% in 2023—industry leaders including Michele Jawando of Omidyar Network say access to AI tools is no longer a differentiator. Speaking at a tech discussion, Jawando, Allison Scott of Kapor Foundation, and Katy Knight of Siegel Family Endowment argued that founders must focus on owning proprietary data and intellectual property built through AI rather than simply consuming the technology.

Retirement Plans Become Standard Hiring Tool for Small Businesses

Small businesses are increasingly offering retirement savings plans to employees, a benefit once considered exclusive to larger companies with more resources. This shift is driven by improved retirement plan tools, lower barriers to entry, and rising employee expectations around financial security benefits.

AI Tools Are Making It Cheaper for Businesses to Ditch Legacy Software Vendors

An Entrepreneur opinion piece argues that AI is dismantling the vendor lock-in strategy long used by enterprise software providers, including legacy banking systems and CRM platforms like Salesforce. By cutting the technical cost and effort of migrating data and integrations, AI is making it far easier for companies to switch providers than in the past.

Rising Breach Costs and $240B Cyber Spending Squeeze Small Businesses

Cybersecurity spending is approaching $240 billion globally even as data breach costs hit record levels, creating a widening gap between large enterprises and smaller firms. Small businesses increasingly cannot afford adequate defenses, leaving them exposed to attacks despite their role in larger supply chains.