A contributor writing for Entrepreneur, affiliated with Fix Your Search, argues that small businesses often make the mistake of assigning social media duties to whoever seems comfortable online rather than someone trained in strategy. The piece outlines seven reasons why training a social media team—covering platform knowledge, consistent execution, and understanding what drives engagement—is essential for organic growth. It emphasizes that organic social media can build trust and brand loyalty without ad spend, but only when run strategically.
entrepreneur.com
· 2026-11-06
A former Teach For America insights executive writes that a focus group at the University of Miami, where students failed to notice a large campus banner, illustrates how traditional brand visibility is losing effectiveness. The op-ed argues marketers should focus on building emotional connection and trust rather than simply maximizing impressions, and suggests tracking metrics like repeat purchases and voluntary recommendations instead of just reach.
entrepreneur.com
· 2026-10-27
An Entrepreneur contributor argues that most small businesses like restaurants and bars overprice branded merchandise, charging $25 to $80 for items that often cost only $5 to $15 to produce. The writer says this pricing discourages purchases and wastes an opportunity, since customers who love a product or experience are often willing but reluctant to pay high markups for logo gear.
entrepreneur.com
· 2026-09-18
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