On October 2nd, as MLB's Division Series began, the league's Instagram and TikTok accounts posted a playoff highlight video scored to Olivia Rodrigo's album track 'My Way.' The clip, featuring players from the Brewers, Dodgers, White Sox and other postseason teams, has drawn more than 2.1 million views on Instagram and 615,000 on TikTok, with fans commenting on the unexpected pairing of baseball and the pop star.
theverge.com
· 2026-10-27
Instagram is overhauling its video product to support longer-form, episodic content and improve the experience of watching on televisions, according to VP of product Tessa Lyons. A new feature called 'Series' lets creators turn Reels into episodic content with notifications for new episodes, and the company is testing social features like a Friends tab and a smartphone-as-remote tool for TV viewing.
wired.com
· 2026-10-27
Kristin LaHargoue, who runs the Instagram account @veda.revival with over 88,000 followers, says her two US-born children have no birth certificates or Social Security numbers. She frames this as part of a sovereign citizen ideology and runs a service called Veda Revival that advises expecting parents to avoid registering births, which she claims places children under the 'jurisdiction of the US corporation.' LaHargoue says her family has traveled to more than 40 countries despite the children lacking standard identification.
wired.com
· 2026-10-27
Instagram is piloting a new format, Features, letting selected US creators publish horizontal videos up to 90 minutes long, after an earlier trial in Brazil. Reels can link directly to these longer videos, and Instagram plans to surface them via Explore and its TV app. Instagram chief Adam Mosseri said he previously opposed long-form video on the platform but now hopes short and long clips can work together.
androidauthority.com
· 2026-10-27
Instagram has started testing a new long-form horizontal video product, called Features, with select creators in the U.S., after piloting it in Brazil. The format supports videos up to 90 minutes and lets creators link short Reels clips to the full-length versions, according to Instagram VP of Product Tessa Lyons speaking to The Hollywood Reporter. Full episodes will also surface in Explore and other parts of the app, letting users jump from a clip to the complete video without leaving Instagram.
9to5mac.com
· 2026-10-26
Instagram announced Monday it is testing a new upload format called 'Features' that lets creators post videos up to 90 minutes long, departing from its years-long focus on short-form vertical clips. Instagram head Adam Mosseri has previously said the platform mostly pays creators through brand deals rather than direct per-view payouts, unlike YouTube's ad-revenue sharing model.
techcrunch.com
· 2026-10-26
Instagram is experimenting with support for longer, widescreen videos, a shift from its traditional vertical, short-form video emphasis. The change would let creators upload content more similar in shape and length to YouTube videos.
entertainment.slashdot.org
· 2026-10-26
Instagram is rolling out a small US test of a new longform, widescreen video format called 'Features,' alongside a parallel test with creators in Brazil. CEO Adam Mosseri said the company is also testing related tools, including clips that link to longer videos, a way to bundle Reels into a 'series,' and improvements to live video discovery.
theverge.com
· 2026-10-26
Meta has quietly released a version of Instagram for Apple TV, following earlier launches on Fire TV, Samsung Smart TVs, and Google TV. MacRumors noticed the App Store listing was updated on October 23rd to include Apple TV compatibility, after earlier versions as recently as October 18th only listed iPad and iOS support.
theverge.com
· 2026-10-25
Internal Meta messages reviewed by Folha de S Paulo show employees acknowledged that President Lula's Instagram accounts suffered negative effects from platform restrictions, while Senator Flavio Bolsonaro's profile and WhatsApp channel were algorithmically recommended. Meta told Reuters the issues were technical, already disclosed publicly, and denied any political bias, saying the internal discussion concerned severity of glitches, not favoritism.
aljazeera.com
· 2026-10-25
Madewell released a collaboration with the New York Public Library this week, including a 'Book Girl' baby tee, a tote bag and a pin pack. The tee, tote and pins sold out on launch day, prompting Madewell to do a limited restock the next day with plans for a larger restock available via preorder.
fastcompany.com
· 2026-10-23
Posting2, a new social app, is spreading quickly among Gen Z users in cities including New York, Philadelphia and Chicago. The app mimics early Instagram by showing posts in simple chronological order rather than using algorithmic ranking, drawing users nostalgic for pre-algorithm social media.
fastcompany.com
· 2026-10-22
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