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Instagram Tests Longer, Widescreen Video Format

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GoKawiil Brief

Instagram is experimenting with support for longer, widescreen videos, a shift from its traditional vertical, short-form video emphasis. The change would let creators upload content more similar in shape and length to YouTube videos.

Why It Matters

GoKawiil's interpretation of the reporting above, not reported fact.

The move suggests Instagram may be trying to capture more of the long-form video viewing time and ad revenue currently dominated by YouTube. It could also signal a broader shift in how Meta positions Instagram relative to competing video platforms, though the company has not detailed its full strategy.

Key Takeaways
Worth a Look

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Source: entertainment.slashdot.org, 2026-10-26

Published there as: “Instagram Chases YouTube With a Push For Longer, Widescreen Videos”

Read the original report → The summary and analysis above are GoKawiil's own, written from reporting by the source above. Facts and quotes belong to the original publisher.