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Reddit announced it is testing a new ad format that places ads directly in search results, targeting a limited group of advertisers initially. The ads will be shown based on contextual relevance, such as surfacing coffee-related product ads for searches like "espresso station." Reddit said it will evaluate user response before expanding the format further.
Reddit announced it is piloting advertisements within its on-site search results pages, running the test with a limited group of advertisers. The company says the ads shown will be tied to factors including the contextual relevance of a user's search query, such as showing coffee-related ads for an "espresso machine" search.
Reddit announced it is testing ad placements within its internal search results pages, showing ads based on relevance to users' search queries. The company said the test involves a select group of advertisers and will help it refine the ad experience over time. Examples given include ads for espresso machines or coffee appearing alongside a search for 'espresso station'.
Reddit is piloting a new ad format that places sponsored content directly inside search results, matched to the relevance of a user's query. For example, searching for an espresso station or a home office setup could surface ads for related products like coffee machines or desks. The company says it is starting with a limited group of advertisers.
A reader poll of more than 1,200 respondents found over 60% believe Google Gemini's performance has declined in recent months, with complaints of misunderstandings and degraded output. Excluding non-users, nearly two-thirds of respondents reported dissatisfaction, while about 20% said they saw no decline and 14.6% were unsure. Commenters described Gemini as frustrating and said rival assistants now outperform it for everyday tasks.
Reddit is pressing a legal challenge against Australia's under-16 social media law, which took effect December 10, 2025, arguing the rule is unconstitutional and that Reddit shouldn't be classified as a social media platform. The company, alongside a libertarian advocacy group, contends the law violates an implied freedom of political expression and is seeking either invalidation or an exemption for itself.
Google has resolved a bug that caused pictures viewed in Google Images to darken, sometimes to near-black, when users zoomed in. A Google Help Community representative confirmed on Reddit that the issue, first reported in late October, had been passed to Google's team and fixed.
Reddit's stock dropped 29.22% on Friday, its steepest single-day fall since going public in 2024, after the company reported weaker-than-expected quarterly sales growth and issued a soft sales forecast. CEO Steve Huffman said search-referral traffic from Google declined 'meaningfully' this quarter due to AI Overviews, and the company is moving toward requiring logins for previously open access.
Reddit co-founder Steve Huffman announced the platform will shift toward becoming a 'logged-in service,' limiting what logged-out visitors can see. A pilot program testing mandatory logins will launch in select markets outside the US in the coming months, though specific countries, restricted content, and timelines remain undecided. Reddit says the front page and pages reached via external links or search will likely stay accessible without an account.
Reddit's stock fell 30% Friday, its worst single-day decline since going public in 2024, after the company guided fourth-quarter sales to $1 billion-$1.03 billion, below Wall Street's $1.05 billion estimate. The forecast came despite Reddit beating expectations on Q3 earnings and revenue, which grew 53% year-over-year but at a slower pace than prior quarters. CEO Steve Huffman said search-referral traffic from Google declined significantly this quarter due to AI Overviews, and the company announced plans to test requiring logins to view content.
Reddit will end its two-decade practice of allowing anonymous browsing, requiring users to log in to view posts and discussions. CEO Steve Huffman says the change will first be tested in select markets outside the US in the coming months, with no firm timeline for a full rollout. Reddit is also rereleasing an incognito mode for its app.
Shares of Intel, Reddit and Amazon dropped as investors reacted to heavy AI infrastructure spending and signs that AI-driven search tools are cutting into traditional web traffic. The sell-off hit multiple major tech names on the same trading day, reflecting broader unease about AI-related costs and revenue risks.