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Reddit CEO Steve Huffman announced the platform will move toward a primarily logged-in experience, limiting how much content logged-out visitors can browse. Nearly 59% of Reddit's daily active unique visitors were logged out in Q3 2026, meaning the shift could affect most of the site's traffic. Reddit says it will begin testing the changes first in markets outside the US.
Reddit CEO Steve Huffman told shareholders the platform is shifting to a
Reddit announced it will shift to a primarily logged-in experience, limiting access to content for users without accounts. CEO Steve Huffman said the homepage will remain open, and links from search engines or shared links will still work, but general browsing or visiting specific subreddits will require login. Testing begins this quarter outside the US before a wider rollout.
Reddit reported third-quarter revenue of $895 million and EPS of $1.40, both above analyst estimates, but gave weak fourth-quarter sales guidance that sent shares down more than 15%. CEO Steve Huffman said the company will begin testing a requirement for all users to create accounts to access the site, starting outside the U.S. in the fourth quarter, with no firm timeline for a full rollout.
Reddit CEO Steve Huffman announced in a shareholder letter that the platform will stop letting logged-out visitors view content, moving to a logged-in-only model. The change will first be tested in select markets outside the US. Huffman linked the shift to declining search-driven traffic and the need to protect Reddit's data from AI scraping.
Reddit announced during its Q3 earnings call that it will shift toward a primarily logged-in experience, citing a drop of more than 1 million weekly search referrals in October. The company's global daily active users held flat at 130.3 million, but U.S. daily actives fell to 50.7 million from 53.2 million in Q2, a 2% year-over-year decline. Reddit warned daily active users could drop by a low double-digit percentage next quarter if the trend continues, even as revenue rose 53% year-over-year to $895 million.
Reddit CEO Steve Huffman said on the company's Q3 2026 earnings call that Google's AI Mode and AI Overviews no longer send meaningful traffic to Reddit or other websites. Reddit disclosed that weekly search referrals fell by more than 1 million on average in October, which Huffman linked partly to AI-driven search changes and to machine-translated content being ranked lower outside the US.
Reddit plans to require all visitors to log in to view the site, a major shift from its current open-browsing model. CEO Steve Huffman says the company will first test the requirement in select markets outside the US in the coming months, with no firm timeline for a full rollout or details on what logged-out visitors will see. Reddit is also reintroducing an incognito mode for its app.
Reddit is redesigning its homepage into two separate feeds: a 'Following' feed showing posts from subscribed communities, and a 'For You' feed blending those posts with algorithmic recommendations based on user interests and activity. The change follows Reddit's earlier move this year to deprecate r/all, the feed that surfaced platform-wide popular posts.
Reddit has rolled out a new For You feed that blends posts from subreddits users already follow with algorithmically recommended content from communities it thinks they'll like. Users can still opt to stay on the existing Following feed, which only shows posts from subreddits they've joined.
A Reddit user says they installed Garmin Messenger on a second phone, entered their existing number, verified it via SMS, and saw their full conversation history reappear without entering a Garmin account password. The second device then began sending and receiving messages, with no apparent way to view or disconnect other active sessions. Garmin has reportedly been notified but has not confirmed any fix.
Reddit announced in a Wednesday blog post that it is introducing two new navigation tabs, For You and Following, rolling out globally over the coming weeks. The For You tab surfaces algorithmically recommended posts beyond a user's subscribed subreddits, while Following shows only posts from subreddits already joined. The change follows earlier moves by Reddit to drop RSS feeds and restrict access to the Old Reddit desktop layout.