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Gen Z

16 GoKawiil briefs on this topic

Survey: 74% of Workers Report Working on Sundays, Owl Labs Finds

Owl Labs' tenth annual State of Hybrid Work report found that 74% of workers say they work on Sundays, with 21% putting in a full or near-full day. The habit skews younger, with 76% of Gen Z workers and 62% of millennials reporting they often work on Sundays.

U.S. Bank study: Gen Z begins intentional wealth-building at 19, vs 32 for Boomers

A U.S. Bank survey finds Gen Z respondents report starting intentional wealth-building activities—like investing, retirement contributions or saving for long-term goals—at an average age of 19, compared with 25 for millennials, 29 for Gen X and 32 for Boomers. Separately, Northwestern Mutual's 2026 Progress & Planning Study found sizable shares of Gen Z have delayed milestones such as having children (24%), buying a home (31%) and marriage (20%) due to financial constraints. The U.S. Bank survey also found Gen Z and millennials more likely than older generations to view the stock market as a realistic wealth path and to be open to newer assets like cryptocurrency.

Recruiters spark debate over Gen Z candidates bringing iced coffee to interviews

A social media recruiter posted about Gen Z job applicants showing up to interviews holding iced lattes, sparking a wave of online reactions. The post divided commenters between those who saw it as a sign of unprofessionalism and others who defended it as harmless personal habit unrelated to job performance.

Study: Only 13% of Gen Z Workers Say Most People Can Be Trusted

A political scientist at Washington University in St. Louis found that just 13% of Gen Z respondents believe most people can be trusted, while 74% agreed that 'you can't be too careful' when dealing with others. Researchers attribute this low trust to formative experiences shaping the youngest members of today's workforce.

NetCredit finds AI spokesperson videos and ChatGPT gigs top-paying 24-hour Fiverr side hustles

NetCredit examined publicly listed Fiverr freelancer rates for jobs promising 24-hour delivery and found several AI-related gigs pay the most. AI spokesperson videos, generative AI lessons and AI application work each carry a $100 median rate, while ChatGPT-related tasks and AI integration work earn $87.50 and $62.50 respectively. The findings coincide with a Samsung report showing nearly 70% of Gen Z side-hustlers rely on AI tools as their first resource for work.

Coach and UTA Execs Say Brands Must Co-Create With Gen Z, Not Market At Them

At a Fast Company panel, Coach CMO Joon Silverstein and UTA's Ziad Ahmed argued that brands succeeding with Gen Z are involving young consumers directly in creative decisions rather than relying on traditional campaigns and influencer marketing. They described a shift away from top-down trend-chasing toward genuine collaboration with younger audiences.

Younger Americans turn to free dates as dating costs strain budgets

A growing share of Millennial and Gen Z singles are opting for no-cost outings like walks, museum visits or coffee at home instead of traditional paid dinners and drinks. This shift comes as nearly half of singles say the expense of a typical date no longer feels worthwhile given current financial pressures.

LinkedIn data: 73% of Gen Z founders fear reaching out to network

A new LinkedIn survey finds that while Gen Z entrepreneurship is rising, 73% of Gen Z respondents say fear of bothering others, sounding inauthentic, or being judged stops them from networking. This hesitation persists even though 83% of older generations say they're willing to help strangers who reach out, a rate matched by Gen Z's own willingness to help when asked.

Manischewitz launches dating show and frozen foods to court Gen Z shoppers

Manischewitz, the 138-year-old Jewish food brand, is rolling out a dating show alongside new products like frozen challah, rugelach, and a food truck serving hot dogs and matzo ball soup. The push comes as the brand aims to modernize its image and reach younger consumers during the Jewish High Holidays, the ten-day period from Rosh Hashanah to Yom Kippur.

Incogni survey: 'nothing to hide' users more likely to snoop on others' screens

A survey of 1,517 US adults by data removal service Incogni found that people who say they have 'nothing to hide' are more likely to spy on others' phone or laptop screens in public than those who admit to having something to hide. The survey also found generational differences, with Gen Z most likely to peek at others' screens, and revealed that many respondents who dismiss their own privacy concerns still snoop through partners' or family members' devices without permission.

Executives want Gen Z workers fluent in AI judgment, not just AI tools

A marketing executive who is also a parent argues that entry-level hires need more than basic familiarity with AI applications. She says the real differentiator for young workers is knowing how to evaluate, question and apply AI outputs responsibly rather than simply operating the software.

J. Crew's Emma Chamberlain rollneck campaign sparks online debate, CMO defends strategy

J. Crew rolled out a new take on its classic rollneck sweater, styled with Gen Z flair and modeled by 25-year-old influencer Emma Chamberlain. The campaign quickly went viral, prompting mixed reactions online about crop tops, generational marketing, and whether J. Crew was chasing trends too hard. CMO Julia Collier discussed the strategy and the backlash exclusively with Fast Company.