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Gen Z

46 GoKawiil briefs on this topic

Coach's Gen Z popularity drives Tapestry to raise annual outlook

Tapestry, the parent company of Coach, has raised its annual financial outlook after the handbag brand saw renewed demand from younger shoppers. The growth comes even as several other luxury brands report weaker performance in the current market.

Opinion piece argues brands misjudge audiences without including them directly

A marketing commentary describes executive meetings where leaders debate how to 'connect with Gen Z' despite no young people being present in the room. The author argues that data alone cannot substitute for direct listening and participation with the audiences brands are trying to reach.

Report: Gen Z workers resist after-hours 'availability' norms more than older peers

A workplace culture analysis finds that many American employees still respond to emails after dinner, take calls on vacation, and stay reachable on weekends, treating these behaviors as unspoken proof of professional commitment. The coverage notes that while Gen Z workers are increasingly pushing back against this expectation, Millennial and Gen X employees largely continue to comply with it.

CD sales climbed 16% in first half of 2026, Luminate reports

Luminate's data shows US CD sales rose 16 percent in the first half of 2026, reaching roughly 16.3 million units. The report attributes part of the growth to collectible K-pop releases, while some industry observers point to Gen Z nostalgia as another possible driver.

Sam Altman Tells Gen Z Job Seekers to Embrace AI Disruption

OpenAI CEO Sam Altman said in a Stanford Graduate School of Business interview, as reported by Fortune, that AI will replace huge numbers of tasks people currently perform and that this upheaval is actually a career opportunity for young people willing to adapt. He also criticized MBA students for chasing trends that were popular years ago instead of pursuing newer opportunities. When an interviewer noted that AI itself may already be the established 'cool thing,' the comment drew laughter from the audience.

Survey: 62% of Gen Z Workers Expect to Retire Before 65, Far More Than Older Generations

A Payroll Integrations report on financial wellness finds 62% of Gen Z employees expect to retire before age 65, compared with 36% of millennials, 31% of Gen X and just 3% of Boomers. The same report shows 90% of Gen Z workers are already contributing to a retirement plan, the highest participation rate of any generation surveyed, and separate ICI data shows Gen Z households are three times more likely than Gen X was at the same age to hold retirement accounts.

UTA Acquires Ziad Ahmed's Gen Z Consultancy Juve Consulting

Ziad Ahmed, who founded his first nonprofit in eighth grade, later built Juve Consulting to help brands engage authentically with Gen Z. United Talent Agency has since acquired the company, and Ahmed now continues advising brands on reaching younger consumers.

RiseGuide offers $2,000 gig to chat with strangers for 30 days

Self-improvement app RiseGuide has posted a one-month 'chief small talk officer' role paying $2,000 plus a going-out budget. Up to three people, preferably in New York or Los Angeles but open to any U.S. applicant, will visit cafés, bars, parks and other public spots to strike up conversations with strangers and document the experience in notes, videos and stories.

Quick-service pizza chains reach 45% share of $37B pizza market, Numerator finds

New Numerator data cited by Restaurant Business shows fast-food pizza chains now hold 45% of the $37 billion U.S. pizza market, up 3.1% since 2019, even as Papa Johns, Pizza Hut and Papa Murphy's closed hundreds of stores this year. Spending per restaurant visit rose 41% over the same period, with Domino's leading the category ahead of Little Caesars and Pizza Hut.

Match Group relaunches Upward app, dropping Christian-only focus to target Gen Z marriage seekers

Match Group has repositioned its dating app Upward, moving away from its original Christian-dating identity to appeal more broadly to Gen Z singles interested in marriage. The relaunch cites Match's 2026 Singles in America survey findings that 72 percent of Gen Z want to get married and a quarter of 18-34 year-old singles identify with traditional values around family, faith and community. Brand marketing director Lauren DeFord said the change opens the app to people who share marriage-focused goals but don't necessarily lead with faith.

Gallup: Under 50% of Gen Z report 'thriving,' down 20 points since 2010

A Gallup poll finds that fewer than half of Gen Z adults now describe themselves as 'thriving,' a 20-point drop since 2010, with the sharpest decline occurring after 2019. In contrast, baby boomers' self-reported wellbeing has moved in the opposite direction, trending upward over the same period.

Posting2 app gains traction among Gen Z with chronological, algorithm-free feed

Posting2, a new social app, is spreading quickly among Gen Z users in cities including New York, Philadelphia and Chicago. The app mimics early Instagram by showing posts in simple chronological order rather than using algorithmic ranking, drawing users nostalgic for pre-algorithm social media.