NBA quietly trials smart basketballs with embedded sensors and AI tracking
In brief: Kinexon and other companies have spent years refining connected-ball technology to enhance sports analytics, improve training, and collect more data than ever. As professional leagues begin adopting the new tech, questions remain about potential minute changes to basketball physics. Unbeknownst to most players, about half of the NBA games played in Las Vegas earlier this month used balls equipped with smart tracking technology. The league is considering full adoption, but one company