A nine-year-old running the Mighty Mike Plays YouTube channel used his father's saved corporate credit card details to fund a series of self-directed ad campaigns promoting his Roblox and Minecraft content, ultimately charging $118,000 without his father's knowledge. His father, Dave, only discovered the spending after being summoned to a meeting with his company's finance team to explain the missing funds.
A man identified as Dave says his 9-year-old son unknowingly spent $118,000 on YouTube ad campaigns promoting his Minecraft and Roblox gameplay videos over roughly three weeks. The charges went through a company credit card Dave had saved to a Google account shared with his son, after he had shown the boy how to run a small $20 promotion. Some of the promoted videos gained hundreds of thousands of views before finance staff flagged the spending.
A father known only as Dave says his 9-year-old son ran up $118,000 in YouTube advertising charges over roughly three weeks while trying to boost views on his Minecraft and Roblox gameplay channel, Mighty Mike Plays. The charges landed on a company credit card that Dave had saved to a shared Google account, and he says his son misunderstood a $20 ad budget he'd been shown as a one-time cap rather than a limit per campaign.
Roblox announced 'Roblox Everywhere,' a plan to let creators release their games as standalone apps on mobile, PC, and consoles while Roblox still handles the engine and backend. The move comes as Roblox's creator earnings hit $1.7 billion, with the top 10 creators averaging $65 million each even as the median creator earned only about $1,500. Roblox also confirmed cross-play will remain on by default, keeping standalone games tied into its main network.
At its annual Developers Conference, Roblox announced plans to let players jump into games directly from a browser without downloading anything, starting with Chrome by the end of 2026. In mid-2027, the platform will also add offline solo play for spotty-connection areas, with early access arriving sooner, alongside a push to let creators publish standalone apps across mobile, PC and consoles under a 'Play Roblox Everywhere' initiative.
At its Roblox Developer Conference, Roblox announced expanded generative AI creation tools, deeper NPC capabilities, and the ability for developers to publish their games as standalone apps on mobile, PC, and consoles, plus in-browser play via links. The company also launched a Roblox Card and Roblox Wallet for creators, and is expanding its natural-language game creation tool 'Build' from New Zealand to Serbia and Singapore, with new desktop access, an asset library, and prompt-based scene generation coming later this year.