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Roblox is making it easier to build games with AI — and play them outside Roblox

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Why This Matters

Roblox is loosening its walled-garden model: creators will be able to ship Roblox-built games as standalone apps on mobile, PC and console, and players will be able to join via a browser link by year-end. Combined with the wider rollout of its prompt-based 'Build' AI creation tool, Roblox is positioning itself as a general game engine and distribution layer, not just a destination app — putting it in more direct competition with Unity and Unreal.

Key Takeaways
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At its annual Roblox Developer Conference (RDC), the company behind the popular gaming platform announced several new features, including new game-creation tools, expanded NPC (non-player character) capabilities, and the ability to make games available across platforms, including the web. The company is also launching a dedicated Roblox Card and Roblox Wallet for creators.

In addition, Roblox is rolling out its generative AI game creation more broadly. First announced in July, the feature called “Build” lets Roblox users create games using natural language prompts. Initially, it was available only in New Zealand. Now the company is expanding it to Serbia and Singapore. Build is also gaining desktop access for big-screen creation, a new asset library, and iterative control. Later this year, it will also get a new prompt-based scene generation feature, which will also extend to Roblox Studio.

The gaming platform is also making sure that all these newly created games are available to play in more places. The company said creators will soon be able to make their games available as separate apps on mobile, PC, and consoles, with Roblox being the game engine behind that. By year-end, players will be able to join a game in-browser through a link.

The announcements indicate Roblox is now focused on expanding on not just on bringing people to Roblox, but on expanding the reach of what developers build, while also making building easier and more accessible.

Besides the new creation tools, the company is adding new capabilities to NPCs, including ones that can playtest a game, later this year. Creators will also be able to add an offline mode in their games, allowing people to continue playing when they’re in an area with a weak network connection.

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Players will also get a new Friends chat tab that moves across the game with them, with voice typing support.

Meanwhile, an improved discovery algorithm will suggest shorter-format games to younger users, and games with a longer playtime to older users.

Through its game engine, Roblox is also debuting the ability to create 2D games with an orthographic camera, animated image containers, and direct sprite-sheet import for animation. It also added that within its Moments vertical feed, players can soon tap on any avatar in a clip and purchase items.

Roblox Wallet overview Image Credits: Roblox Image Credits:Roblox

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