GoKawiilItch.io launches 'No AI' filter for browsing and search
Itch.io has introduced a 'No AI' filter that lets users exclude games disclosed as containing AI-generated content from browsing and search results. Applying the filter reduced the visible game catalog from over 1.77 million entries to fewer than 425,000. The company said the filter addresses a feature it had been 'critically lacking.'
GoKawiil's interpretation of the reporting above, not reported fact.
The filter relies on creators self-disclosing AI use, so its accuracy depends on compliance with Itch.io's existing policies rather than independent verification. Steam, a much larger marketplace with similar disclosure rules, has no equivalent filtering tool, which could position Itch.io as more responsive to player demand for AI transparency in this area.
- Itch.io's new 'No AI' filter cut visible listed games from 1.77 million to under 425,000.
- The filter depends on creators' self-reported AI disclosures, with no stated penalty for non-compliance.
- Steam, despite having its own AI disclosure rules, currently offers no comparable filtering option.
Source: engadget.com — Anna Washenko, 2026-11-03
Published there as: “Itch.io adds a filter for games with gen AI disclosures”
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