Intel to outsource marketing to Accenture and AI, cutting in-house staff
What just happened? Intel is preparing for a major transformation of its marketing operations, marking a significant shift in how the company approaches customer engagement and internal organization. Under the direction of newly appointed CEO Lip-Bu Tan, the technology giant will outsource a substantial portion of its marketing work to Accenture, a global consulting firm, with artificial intelligence playing a central role in the transition. This move is expected to result in significant layoff