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We Asked Dentists: What's the Best Whitening Toothpaste of 2025?

Why we like it: Colgate Optic White Pro Series toothpaste is one whitening toothpaste that Dr. Fatima Khan, a dentist in Houston, Texas, recommends. Some of her reasons for recommending it include its trusted brand name and its 5% hydrogen peroxide whitening agent. Unlike other whitening agents that work by removing stains on the surface of the tooth, hydrogen peroxide can get inside the tooth so it whitens intrinsically as well as extrinsically. Sachar also recommends this toothpaste, saying,

Best Teeth Whitening Kits You Should Check Out In 2025

Teeth whitening kits aren't exactly what most people would call riveting. I must say I was blown away by the entire Smile Brilliant process and package. I wasn't aware you could get custom-fitted whitening trays anywhere other than a dentist's office, but you can with Smile Brilliant. Wearing these whitening trays is just like wearing a retainer. They fit perfectly to your teeth because they're designed using putty impressions you make of your teeth. The process works like this: You order a kit

The Best Whitening Toothpaste of 2025, According to Dentists

Why we like it: Colgate Optic White Pro Series toothpaste is one whitening toothpaste that Dr. Fatima Khan, a dentist in Houston, Texas, recommends. Some of her reasons for recommending it include its trusted brand name and its 5% hydrogen peroxide whitening agent. Unlike other whitening agents that work by removing stains on the surface of the tooth, hydrogen peroxide can get inside the tooth so it whitens intrinsically as well as extrinsically. Sachar also recommends this toothpaste, saying,

Best Whitening Toothpaste of 2025, According to Dentists

Why we like it: Colgate Optic White Pro Series toothpaste is one whitening toothpaste that Dr. Fatima Khan, a dentist in Houston, Texas, recommends. Some of her reasons for recommending it include its trusted brand name and its 5% hydrogen peroxide whitening agent. Unlike other whitening agents that work by removing stains on the surface of the tooth, hydrogen peroxide can get inside the tooth so it whitens intrinsically as well as intrinsically. Sachar also recommends this toothpaste, saying,

The Best Teeth Whitening Strips in 2025. Plus, Dentist Tips for Long-Lasting Results

Those with sensitive teeth should look out for products without hydrogen peroxide. Make sure the white strips fit snug on your teeth and don't touch the gums. CNET staff -- not advertisers, partners or business interests -- determine how we review products and services. If you buy through our links, we may earn a commission. Professional teeth whitening can cost anywhere from $300 to $1,000. It’s no surprise many people turn to over-the-counter strips, kits and toothpaste to brighten their sm