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Report Identifies Four Common Reasons B2B Marketing Fails to Convert Target Buyers

A marketing analysis outlines four recurring reasons target buyers ignore campaigns even when they see the right messaging: audiences defined too broadly, content that describes products rather than buyer problems, insufficient buyer confidence to act, and marketing that answers questions nobody is actually asking. The piece recommends conducting five to ten interviews with people across different relationships to the company to spot which of these patterns applies before making changes.

Algonquin trial tests BPd combination in relapsed multiple myeloma across nine Canadian sites

Researchers report interim results from the ongoing Algonquin study, a multicentre, open-label trial evaluating a BPd drug combination in patients with relapsed or refractory multiple myeloma. The analysis covers patients enrolled in the trial's second phase, with data collected through late October 2025 after enrollment closed in September 2022. Eligible patients had failed prior treatments including lenalidomide and proteasome inhibitors, but had not previously received pomalidomide or BCMA-targeted therapy.

Target-owned Shipt launches 'Ask Shipt' AI shopping assistant

Shipt, Target's same-day delivery service, rolled out an AI tool called Ask Shipt that converts written prompts or photos into ready-to-checkout shopping carts. Customers can request carts based on occasions like tailgates or school lunches, or set a budget, such as a weeknight dinner for five under $35. The tool can also identify ingredients from a photo of a dish and add them to a cart automatically.

Tech reviewer tests crossbody phone straps in humorous first-person review

A senior consumer tech reviewer wrote a tongue-in-cheek first-person account of using a crossbody phone strap, a carrying style popularized in Europe and among younger users. She humorously details wearing it with everyday casual outfits, using it for quick texting and tap-to-pay, and even repurposing the phone's flashlight as reading light in dim bars.

Target Faces Second Halloween Costume Backlash Within Weeks

Target is again drawing criticism over a Halloween costume in its seasonal lineup, just under two weeks after apologizing for a separate children's costume that critics compared to blackface caricatures. This time, the retailer is not the only company implicated in the controversy, as other sellers are reportedly facing similar accusations.

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