Roku Wants to Improve Your TV Viewing Experience With a Monsoon of AI-Generated Ads
Advertising is already one of the most annoying parts of watching television and, if a high-level executive at Roku is to be believed, it’s about to get a whole lot worse. The Verge reports that the streamer envisions a near future where your TV is flooded with AI-generated advertisements. “No longer is it going to be about the top 200 advertisers,” Roku CFO and COO Dan Jedda told investors during a recent investor conference hosted by Citi. “It’s going to be about 100,000 advertisers.” Oh, dea