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ZDNET's key takeaways
Growing use of AI = isn't leading to big organizational wins.
AI hype clashes with reality as most businesses don't see ROI.
The key to success involves top-down and bottom-up control.
AI has become an essential tool in many workers' day-to-day lives. But despite this widespread use, very few companies say the technology is delivering major, organization-wide benefits.
According to a new study from software company Atlassian, daily usage of AI among individual workers has doubled over the past year, and the number of people who regard the technology as "useless" has dropped by 78%. Given those numbers, one might assume that businesses as a whole have been reaping huge benefits. If most individual workers are praising AI and its impact on their personal productivity, then surely that must add up to big wins for workforces as a whole, right?
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Paradoxically, the study found the opposite to be true: While individual use of AI soars, 96% of businesses "have not seen dramatic improvements in organizational efficiency, innovation, or work quality," according to the report.
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