Latest Tech News

Stay updated with the latest in technology, AI, cybersecurity, and more

Filtered by: marketing Clear Filter

PR is your scaling power: Learn from Insight Partners’ Nikki Parker at TechCrunch All Stage

PR and marketing are more than just press releases — they’re powerful tools for attracting investors, customers, and top talent. At TechCrunch All Stage on July 15, Nikki Parker, EVP of Marketing and Communications at global software investor Insight Partners, will break down the essential PR and marketing strategies every startup needs. From crafting compelling narratives and positioning your company for growth and fundraising to building a brand that stands out in a crowded market, this round

Tech Workers Say They're Rapidly Being Replaced by AI

"She claimed it was outperforming us." As AI conquers every human-driven endeavor at a breathless pace, from bombing military targets to teaching kids, we gotta ask ourselves a scary question: what is it doing to the workplace right now, and in the future? Sure, we have Dario Amodei, CEO of hotshot AI company Anthropic, saying he foresees AI models erasing 50 percent of entry-level white collar positions throughout the entire job market, but that could be all marketing hype. To get to the bot

Intel to outsource marketing to Accenture and AI, cutting in-house staff

What just happened? Intel is preparing for a major transformation of its marketing operations, marking a significant shift in how the company approaches customer engagement and internal organization. Under the direction of newly appointed CEO Lip-Bu Tan, the technology giant will outsource a substantial portion of its marketing work to Accenture, a global consulting firm, with artificial intelligence playing a central role in the transition. This move is expected to result in significant layoff

Reddit to Turn Positive Posts Into Ads for Brands

The next time you recommend a product or service to someone in conversation on Reddit, it might turn into an advertisement for the company. A new feature announced by the social media site at the Cannes Lions International Festival of Creativity will allow brands to take positive comments posted on Reddit and display them right under advertisements on the platform. The feature, called Reddit Community Intelligence, will integrate conversations happening on Reddit into a company’s marketing effo

Meta's All In on AI Creating the Ads You See on Instagram, Facebook and WhatsApp

Meta is working toward a future where many of the ads you see on Facebook or Instagram are created from scratch by artificial intelligence, and thus more easily targeted specifically to you. Its goal is fully automated AI-powered ad generation by the end of 2026, the Wall Street Journal first reported. Following this initial news, TikTok also announced it's launching AI-powered advertising features on its platform and Meta unveiled that ads are now coming to WhatsApp -- further strengthening the

Meta's All In on AI Creating the Ads You See on Instagram and Facebook

Meta is working toward a near future when many of the ads you see on Facebook or Instagram are created from scratch by AI, and thus more easily targeted specifically to you. Its goal is fully automated AI-powered ad generation by the end of 2026, the Wall Street Journal reported last week. That could cut out roles for many human copywriters, designers and media buyers and potentially shake up the $600 billion global ad business, but it also could be a new, lower-cost resource for small and mediu