How Reddit's new AI ad tools help brands join the conversation
Bloomberg/Getty Images Reddit wants to make it easier for brands to keep up with -- and tap into -- the cultural dialogue. On Monday, the social media platform introduced Reddit Community Intelligence, an AI-powered product aimed at helping marketers leverage the billions of conversations taking place across its platform. The announcement, made at the Cannes Lions Festival of Creativity -- the ad industry's biggest annual event -- coincides with Reddit's 20th anniversary. Also: Adobe Firefly