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Lightfastness Testing of Colored Pencils

Have you ever spent hours on a piece of artwork, only to watch it fade over time? It’s a frustrating reality for many artists, and it all comes down to something called ‘lightfastness’ – a medium’s resistance to fading over time when exposed to light. If you want your work to last, choosing supplies with good lightfast ratings is essential. But how do we know which art supplies will hold up over time? Some brands advertise their materials as “lightfast,” but do their claims hold up in real-worl

The Era of ‘Woke’ Brand Activism Is Over

In May 2019, Gillette released an ad on Facebook just in time for Pride month. It featured Samson Bonkeabantu Brown—a Black Toronto artist and trans man—learning how to shave for the first time. “I went into my transition just wanting to be happy. I’m glad that I’m at the point where I’m able to shave,” Brown says in the video; later he’s seen shaving as his dad smiles and encourages him from behind his shoulder. “Don’t be scared. Shaving is about being confident,” Brown’s dad says, repeating,

Topics: ad brands brown lot pride

How Reddit's new AI ad tools help brands join the conversation

Bloomberg/Getty Images Reddit wants to make it easier for brands to keep up with -- and tap into -- the cultural dialogue. On Monday, the social media platform introduced Reddit Community Intelligence, an AI-powered product aimed at helping marketers leverage the billions of conversations taking place across its platform. The announcement, made at the Cannes Lions Festival of Creativity -- the ad industry's biggest annual event -- coincides with Reddit's 20th anniversary. Also: Adobe Firefly

Reddit stock jumps after company rolls out new AI advertising tools

Reddit shares popped about 7% after the social media company debuted new artificial intelligence-powered advertising tools. The two new features, announced Monday in a post during the Cannes Lions festival, will help brands better leverage discussions on the platform. The company said the tools are powered by an engine called Reddit Community Intelligence, which turns "posts and comments into structured intelligence." Reddit announced a "listening tool" called Reddit Insights, which shares rea

SEO for chatbots: How Adobe aims to help brands get noticed in the age of AI

Adobe For years, Google has effectively been the sole gatekeeper to online advertising, determining which brands get seen and which get lost in the noise. That paradigm is slowly but surely starting to shift, as people increasingly turn to AI chatbots like ChatGPT to find information online. Brands are having to adjust their marketing strategies in response. On Monday, Adobe introduced a platform designed to help advertisers capitalize on the wave of large language models (LLMs) that's been sw

Trump’s FTC may impose merger condition that forbids advertising boycotts

FTC chair alleged “serious risk” from ad boycotts After Musk's purchase of Twitter, the social network lost advertisers for various reasons, including changes to content moderation and an incident in which Musk posted a favorable response to an antisemitic tweet and then told concerned advertisers to "go fuck yourself." FTC Chairman Andrew Ferguson said at a conference in April that "the risk of an advertiser boycott is a pretty serious risk to the free exchange of ideas." "If advertisers get

China's electric cars are becoming slicker and cheaper - but is there a deeper cost?

China's electric cars are becoming slicker and cheaper - but is there a deeper cost? 2 days ago Share Save Theo Leggett International Business Correspondent Share Save BBC Listen to Theo read this article In China, they call it the Seagull, and it has looks to match. It is sleek and angular, with bright, downward-slanting headlights that have more than a hint of mischievous eyes about them. It is, of course, a car. A very small one, designed as a cheap city runabout – but it could have huge s

Car Keys are coming to the Wallet app for 13 new vehicle brands soon

Apple had several exciting car-related announcements to make at WWDC yesterday. In addition to showing off some great new CarPlay features, the company announced that car keys will soon be supported by 13 new vehicle brands inside the Apple Wallet app. Here’s what’s coming. Apple Wallet’s car key feature is expanding In Apple’s quest to replace the physical wallet with its Wallet app, the company launched ‘car keys’ in 2020. The feature is basically exactly what it sounds like: car keys grant