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Pinterest CEO says agentic shopping is still a long way out

Pinterest CEO Bill Ready told investors on the company’s second-quarter earnings call that the social app and inspirational bookmarking site could be considered an “AI-enabled shopping assistant.” However, he thinks that the agentic web, where AI agents shop on users’ behalf, is still far in the future. The remarks were made in response to a question about the agentic web, which could impact the search funnel and businesses like Pinterest, which positions itself at the early stages of the shopp

Pinterest is adding third-party influencer content to its feeds

is platforms and communities reporter with five years of experience covering the companies that shape technology and the people who use their tools. Influencers on affiliate shopping platform LTK may soon get access to a huge new audience: Pinterest users. Under a new partnership announced today, high-performing image posts on LTK will automatically be cross-posted to Pinterest; the pilot program is expected to expand in the coming months to more creators and content formats. LTK is a huge par