Wimpy vs. McDonald's: The Battle of the Burgers
When the burger landed on the tables of the first Wimpy Bar in 1954, it marked a new era of modernity, global connection, and convenience for a Britain rebuilding from the austerity of the Second World War. But it later found itself at the heart of a cultural war against these same ideals. ‘The McDonalds are coming’, declared the Reading Post in March 1983 as Wimpy’s competitor gained ground on the British high street. ‘It looks like the battle of the burgers is about to erupt.’ As the first mo