Coffee at 30 cents is the latest gimmick in China’s billion-dollar ‘instant commerce’ price war
A Meituan food delivery courier rides an electric scooter in Chongqing, China, on March 29, 2025. Cheng Xin | Getty Images News | Getty Images In China's fiercely competitive market, the latest price war is playing out in the growing "instant commerce" sector, where companies are launching massive subsidies and other incentives to get consumers to spend. The 'instant commerce' sector is backed by massive networks of scooter drivers that quickly transport everything from food and drink to fast f