A Sonos Price Hike Is About to Make a Bad Situation Even Worse
As a company, there are lots of things you can do when people are upset with your product. You could offer concessions (discounts in an effort to drive demand), swap your CEO (that’s a statement and a vibe shift), or you could pledge to do better and actually fix issues making people upset (imagine that!). One thing I would not recommend doing when times are tough, however, is raising prices, but Sonos seems to have been forced into this exact scenario. According to Sonos’ newish CEO, Tom Conra