Will AI end cheap flights? Critics attack Delta’s “predatory” AI pricing.
Delta has become the first airline to announce that it is using AI to boost profits by personalizing pricing through a pilot program that for months has caused customers to pay different prices for the same flights based on their data profile. Critics have warned that this use of AI goes beyond airline practices that charge people who book flights ahead less than people who book flights at the last minute—and could ultimately mean the end of cheap flights across the board if other airlines foll