How to disable ACR on your TV - and why you should ASAP
Adam Breeden/ZDNET Follow ZDNET: Add us as a preferred source on Google. ZDNET's key takeaways Smart TVs track viewing habits with ACR tech. Collected data fuels billions in targeted ads. Turning off ACR protects privacy but takes effort. Did you know that whenever you turn on your smart TV, you invite an unseen guest to watch it with you? These days, most popular TV models utilize automatic content recognition (ACR), a form of ad surveillance technology that gathers information about eve