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Bowser is leaving Nintendo of America

Doug Bowser, Nintendo of America's President and Chief Operating Officer, is stepping down on December 31, 2025, according to Nintendo. Bowser's leadership responsibilities will now be split between two executives: Devon Pritchard, NoA's Executive Vice President of Revenue, Marketing and Consumer Experience, will take over as President, and Satoru Shibata, the current Corporate Director and Managing Executive Director, will act as the company's CEO. Bowser first joined Nintendo in 2015 as Vice

Nintendo of America boss Doug Bowser is retiring

One of Nintendo’s most recognizable names is stepping down. Today the company announced that the aptly named Doug Bowser, who took over as president of Nintendo of America from Reggie Fils-Aimé in 2019, will be retiring. He’ll stay on until the end of the year — December 31st, to be precise — and will be replaced by Devon Pritchard, who currently serves as executive vice president of NoA. Bowser, who was in charge of sales and marketing before taking over the top job at NoA, was in the role for