Counterpoint Research reports that worldwide smartwatch shipments declined 4% year-over-year in the second quarter of 2026, as consumers kept existing devices longer rather than upgrading. Huawei topped the market in total shipments, while Apple posted the strongest growth rate among the five leading brands. Counterpoint projects only 1% shipment growth for the full year.
Amazon has discounted the recently released Garmin Vivoactive 6 fitness smartwatch by 23% off its list price, marking the lowest price the device has seen since launch. The deal applies to Garmin's latest wearable, which tracks fitness and health metrics.
Amazon is offering a 25% discount on the Samsung Galaxy Watch 8 Classic's 46mm LTE model, lowering the cost of Samsung's premium smartwatch. The deal brings the flagship wearable down to a more accessible price point for shoppers considering a cellular-enabled smartwatch.
Apple has launched the Watch Series 12, a modest refresh of last year's Series 11 that keeps the same $399 starting price but adds a new ceramic case option alongside aluminum and titanium. Alongside it, Apple introduced the cheaper Watch SE 3, starting at $249, which trades some display and material upgrades for a lower cost.
Amazon is currently selling Samsung's new Galaxy Watch Ultra 2 for $699.99, and buyers who purchase it now receive a complimentary $100 Amazon gift card. The promotion effectively lowers the cost of acquiring the rugged smartwatch through the retailer.
Apple has released the Apple Watch Ultra 4, its premium smartwatch that inherits the updated internal components from the Apple Watch Series 12 while extending battery life further. The device places renewed emphasis on heart health monitoring alongside the rugged, high-performance design Ultra buyers expect.
Counterpoint Research's Q2 2026 report found global smartwatch shipments fell 4% year over year, even as Apple, Huawei and Garmin posted gains. Apple grew 14% to capture a 20.1% share, trailing only Huawei's 21.8% share, with the Watch Series 11 and Watch SE 3 driving over 80% of Apple's volume. Huawei's growth was concentrated in China, which made up about 80% of its shipments.
Amazon is selling the Garmin Instinct 3 Tactical Solar 45mm for $399.99, a $100 reduction from its $499.99 list price. This matches near the lowest price seen outside June's Prime Day sale, and the watch carries a 4.6-star rating from buyers.
Amazon has cut $50 off the Amazfit Cheetah 2 Pro Smart Watch, bringing it from $449.99 to $399.99, an 11% reduction that marks the first recorded price drop for the device since its April 2026 launch. The running-focused smartwatch features a titanium-alloy case, dual-band GPS, a 1.32-inch AMOLED display, and up to 20 days of battery life in lighter use.
Smartwatches from Apple, Google and Samsung all include a basic flashlight feature that simply maxes out the display's brightness and turns it white. Despite mockery of the feature compared to a phone's dedicated camera flash, it proves genuinely useful for quick tasks like finding a dropped pill, precisely because the watch is already on your wrist rather than buried in a pocket or bag.
CNET's Scott Stein tested the new $225 Pebble Time 2, part of Pebble's relaunch that also includes an upcoming round model. The watch keeps the classic buttons and retro look but adds a touchscreen, color backlit display, heart-rate sensor, and access to a huge library of free legacy Pebble apps and watch faces via a redesigned companion app.
Some Samsung Galaxy Watch users, including owners of the Watch Ultra, Watch Ultra 2 and Watch 6 Classic, report their smartwatches fail to boot after a routine time zone update asks them to restart. Placing the watch on its charging puck has proven to revive it, according to reports from affected users and SamMobile's own testing.