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Global smartwatch shipments drop 4% in Q2 2026 as Huawei leads, Apple grows fastest

Counterpoint Research reports that worldwide smartwatch shipments declined 4% year-over-year in the second quarter of 2026, as consumers kept existing devices longer rather than upgrading. Huawei topped the market in total shipments, while Apple posted the strongest growth rate among the five leading brands. Counterpoint projects only 1% shipment growth for the full year.

Apple Watch shipments grow 14% in Q2 while global smartwatch market shrinks 4%

Counterpoint Research's Q2 2026 report found global smartwatch shipments fell 4% year over year, even as Apple, Huawei and Garmin posted gains. Apple grew 14% to capture a 20.1% share, trailing only Huawei's 21.8% share, with the Watch Series 11 and Watch SE 3 driving over 80% of Apple's volume. Huawei's growth was concentrated in China, which made up about 80% of its shipments.

Amazfit Cheetah 2 Pro gets first-ever Amazon discount, drops to $399.99

Amazon has cut $50 off the Amazfit Cheetah 2 Pro Smart Watch, bringing it from $449.99 to $399.99, an 11% reduction that marks the first recorded price drop for the device since its April 2026 launch. The running-focused smartwatch features a titanium-alloy case, dual-band GPS, a 1.32-inch AMOLED display, and up to 20 days of battery life in lighter use.

Smartwatch flashlight features on Apple, Pixel and Galaxy watches deserve more credit

Smartwatches from Apple, Google and Samsung all include a basic flashlight feature that simply maxes out the display's brightness and turns it white. Despite mockery of the feature compared to a phone's dedicated camera flash, it proves genuinely useful for quick tasks like finding a dropped pill, precisely because the watch is already on your wrist rather than buried in a pocket or bag.

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