Apple vs. generative AI: Who needs who?
Tim Cook at Apple WWDC 2025. Jason Hiner/ZDNET One of my editors once told me that a cynic will always sound more rational, but that doesn't mean they're right. French statesman Francois Guizot basically said the same thing from the other POV: "The world belongs to optimists. Pessimists are only spectators." Apple's AI strategy has a lot of cynics and pessimists -- and they sound pretty rational based on what we've seen over the past year. The long-awaited revamp of Siri has never materialized