Adopt or die? How Southeast Asian small businesses are using AI to stay competitive
ASEAN member nations' flags outside the Pullman Hotel, the venue for the ASEAN Foreign Ministers' retreat meeting in Luang Prabang, Laos, in January 2024. Tang Chhin Sothytang Chhin Sothy | Afp | Getty Images The U.S. and China are usually top of mind when it comes to artificial intelligence and generative AI. But Southeast Asia's small businesses have huge potential that shouldn't be ignored, experts say. In fact, it's a matter of survival, according to Jochen Wirtz, a professor of marketing a