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Introduction
Generative AI tools (GenAI) that allow users to rapidly generate new and creatively unique media (video, sound, text, and image) are increasingly being used across creative workflows in Content Production. At Netflix, we see these tools as valuable creative aids when used transparently and responsibly.
This guidance helps filmmakers, production partners, and vendors understand when and how to use GenAI tools in production. It also offers a practical tool for assessing and enabling confident GenAI use when producing content for Netflix.
To support global productions and stay aligned with best practices, we expect all production partners to share any intended use of GenAI with their Netflix contact, especially as new tools continue to emerge with different capabilities and risks.
Most low-risk use cases that follow the guiding principles below are unlikely to require legal review. However, if the output includes final deliverables, talent likeness, personal data, or third-party IP, written approval will be required before you proceed.
TABLE OF CONTENTS
Guiding Principles
What use cases always require written approval?
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