GoKawiilIt's getting increasingly easier to get out into the world without actually getting out into the world. Snapchat has launched a new feature called AI Clips, which you can use to create a 5-second AI video of yourself with only a single photo.
AI Clips is a feature in Lens Studio, available to Lens Plus subscribers, which costs $9 per month. Lens Plus provides access to various AR and Lens add-ons. In Lens Studio, you can do things like give yourself an ultra-big smile, make clones of yourself or become a dancing turkey.
Developers can create Lenses in Lens Studio using the GenAI Suite. The Lens could be anything -- scuba diving in the Pacific Ocean, climbing a mountain, walking around the Taj Mahal, whatever.
Snapchat users then have a menu of Lenses to choose from. With snaps of themselves, they can create a 5-second AI video using those Lenses. Now, it looks like they're scuba diving, climbing a mountain or walking around the Taj Mahal. (Or whatever.)
"AI Clips make AI video instant, personal and shareable," Snap, which owns Snapchat, said in a news release Tuesday. "Developers can build and publish photo-to-video AI directly to Snapchat."
Snapchat said a single Lens can be created in minutes with only one prompt and is doable for "both experienced and new developers."
How it works
Let's take a specific example. Say the Lens is of speeding around in a racecar. With an image, the Snapchatter can put themselves in that race car and create a 5-second AI video.
Snapchat users can create a 5-second AI video of themselves with AI Clips. Snapchat
AI Clips is what Snapchat calls a "closed-prompt experience and not an open-ended text-to-video experience." In other words, you're limited to the Lens that has been created. You can't instruct the AI video to, say, "show me racing in a car and then winning the checkered flag."
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