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Snapchat’s newest feature turns Snap Map into a live Spotify listening feed

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Why This Matters

Snapchat’s new Now Playing feature enhances social sharing by integrating Spotify music activity directly into Snap Map, making it easier for friends to see and engage with each other's listening habits in real time. This development underscores the growing trend of social and music platform integration, fostering more interactive and personalized experiences for consumers. It also highlights Snapchat’s effort to stay competitive in the social-music crossover space, potentially influencing future features across other platforms.

Key Takeaways

Snapchat is giving Snap Map a musical upgrade through a new integration with Spotify. The new feature, simply called Now Playing, lets Snapchat users display what they’re listening to in real time.

Snapchat’s Snap Map can now show what friends are listening to on Spotify

According to Snap’s announcement, Snap Map now reaches more than 450 million people each month.

The release also suggests today’s Now Playing feature will eventually expand beyond one music streaming service.

For now, Now Playing is a Snapchat feature that only works with Spotify.

After linking a Spotify account, users can see songs alongside their friends on Snap Map.

Tapping a track offers several options: open it in Spotify, save it to Liked Songs, or explore Snapchat Spotlight videos featuring the same sound.

Songs can also be saved directly to Spotify from Spotlight and Snapchat’s Sound Pages.

Music activity is not automatically shared with everyone who can see your location. Snapchat offers four visibility settings:

Friends

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