Snapchat launches Plans, an in-app event planner rivaling Partiful
Snapchat introduced 'Snapchat Plans,' a new feature letting users create events, invite up to 200 friends via chat, and track RSVPs, locations and times within the app. The company also added a 'My Plans' profile section to browse upcoming and past events, plus reminders before events start.
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The move puts Snapchat in direct competition with Partiful and Apple's Invites app, as younger users increasingly favor dedicated event-planning tools over group chats. It signals Snapchat's push to become a hub for organizing real-world social life, not just messaging, potentially boosting engagement and time spent in the app.
- Snapchat Plans lets users invite up to 200 friends and manage RSVPs directly in chat.
- The feature directly challenges Partiful and Apple's Invites in the event-planning space.
- A new 'My Plans' profile section helps users track shared events with friends.
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Published there as: “Snapchat takes aim at Partiful with new event-planning features”
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