Published on: 2025-04-27 11:58:17
According to Bloomberg’s Mark Gurman, Apple is set to launch a new trade-in promotion at its stores this week. Gurman says Apple will offer a 10% discount (up to $20 off) on the purchase of new Apple accessories, including AirPods, AirTags, Apple Pencil and more, when the buyer recycles an item that otherwise would not be eligible for trade-in credit. He says the scheme will be officially announced tomorrow. It sounds like this promotion is timed to commemorate Earth Day, which is officially he
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Find related items on AmazonPublished on: 2025-04-29 15:23:00
The big picture: The Apple Vision Pro generated plenty of buzz, but it fell short commercially due to its astronomical price tag. Despite the lukewarm reception, Apple is reportedly doubling down on the segment with two new VR headsets in development. One of them is said to be a second-generation model aimed at addressing the two biggest issues with the current device. According to Mark Gurman's latest Power On newsletter, the Vision Pro 2 will be lighter than its predecessor. The existing head
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Find related items on AmazonPublished on: 2025-04-29 19:28:00
Something to look forward to: Even though iPadOS is considered a great operating system for the tablet form factor, it still falls short in several areas compared to a full desktop OS. But that could change with the launch of iPadOS 19, which will reportedly see the slate's software more closely aligned with macOS. According to Bloomberg's expert on all things Apple-related, Mark Gurman, a key theme of Apple's upcoming Worldwide Developers Conference (WWDC) is likely to be iPad software. Writi
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Find related items on AmazonPublished on: 2025-04-30 07:07:59
Apple is said to be readying some big improvements for iPadOS that could bring it more in line with macOS. According to Mark Gurman in the Power On newsletter, Apple’s iPadOS 19 will “focus on productivity, multitasking and app window management — with an eye on the device operating more like a Mac.” It won’t quite be macOS for iPad, but Gurman notes that “the changes will likely go far enough” to please those users who are looking to get more out of the tablet’s software. It's expected to arri
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Find related items on AmazonPublished on: 2025-04-30 07:29:21
In Brief Apple isn’t giving up on its mixed reality headset the Vision Pro, according to Bloomberg’s Mark Gurman. The company has been debating the best direction forward for the product after disappointing sales, Gurman says, but is now moving forward with two different models. One would address probably the two biggest complaints about the initial product — its weight and its $3,500 price tag. In addition to a lighter, cheaper Vision Pro (which is easier said than done, especially with the
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Find related items on AmazonPublished on: 2025-04-30 07:35:36
Apple hasn’t abandoned its previously rumored plans to release a less expensive Vision Pro, according to Bloomberg . Mark Gurman reports in the Power On newsletter this weekend that the company has two new models in development: one that’s lighter and cheaper than the first generation headset, and one that would tether to a Mac. While Apple had once considered the latter setup for AR glasses , it shifted the idea over to the Vision Pro so it can “create an ultra-low-latency system for streaming
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Find related items on AmazonPublished on: 2025-04-30 05:48:01
is a weekend editor who covers the latest in tech and entertainment. He has written news, reviews, and more as a tech journalist since 2020. By the time Apple releases M5-powered iPads, using iPadOS may feel closer to working on a Mac, according to Bloomberg’s Mark Gurman in today’s Power On newsletter. It won’t be macOS running on a tablet, but he writes that the changes will be significant enough to make people who want such a thing happy. Updates to iPadOS coming this year will be focused “
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Find related items on AmazonPublished on: 2025-05-11 12:19:26
According to Mark Gurman’s Power On newsletter, the iPhone 17 Pro design might not necessarily be a gigantic year over year leap. Early iPhone 17 Pro rumors suggested the possibility of a more drastic design change, whereas now it’ll be far more similar to last years design, apparently. In his newsletter, Gurman not to expect a ‘particularly bold new look’ with iPhone 17 Pro. The front will appear ‘quite similar’ to the 16 Pro, whereas the back camera will look ‘meaningfully different.’ Early
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Find related items on AmazonPublished on: 2025-05-22 01:57:25
Last week Bloomberg’s Mark Gurman held a live Q&A where he answered a variety of questions about Apple. Here’s what he revealed about iOS 19’s upcoming brand new design. Major redesign themes include consistency, ‘glass effect,’ and usability Mark Gurman has reported several times on iOS 19’s new design, but normally only in published Bloomberg works. But a few days ago he was on a call where he had the unique opportunity to speak more casually about what’s coming. According to the official t
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Find related items on AmazonPublished on: 2025-05-22 19:06:00
Forward-looking: Apple devices have always had a strong focus on health elements, and they will see a big upgrade next year. Not only is Cupertino working on a revamped version of the Health app, but it's also creating a virtual doctor and health coach powered by AI agents. According to Bloomberg's Apple expert Mark Gurman, the new and upgraded health features are part of what is being called Project Mulberry. Gurman said they could be implemented in iOS 19.4, set to arrive in the spring or sum
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Find related items on AmazonPublished on: 2025-05-22 20:00:20
An AI overhaul may be on the horizon for Apple’s Health app. In the Power On newsletter, Bloomberg’s Mark Gurman reports that Apple is working on a much more comprehensive version of its Health app under the code name Project Mulberry, with plans to integrate an AI agent that would somewhat “replicate” a doctor and act as a personal health coach. In addition to making lifestyle recommendations based on users’ health data, the app will reportedly include educational videos from real doctors about
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Find related items on AmazonPublished on: 2025-05-23 00:10:13
According to Mark Gurman in the Power On newsletter this weekend, we may see at least two devices with Apple’s upcoming M5 chip before the end of the year. Gurman reports that the M5 iPad Pro has reached the late stages of testing, putting it “on track for production in the second half of this year.” And the M5 MacBook Pro should be here sometime in the fall, in line with the timing of the past few years’ releases. This year’s iPad Pro likely won’t be the generation that adopts Apple’s in-house
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Find related items on AmazonPublished on: 2025-05-22 23:51:28
In Brief Apple is developing a new version of its Health app that includes an AI coach that can advise users on how to get healthier, according to Bloomberg’s Mark Gurman. Gurman first reported that something like this was in the works back in 2023, but now he says development is moving ahead, with the new features potentially coming as soon as spring or summer of 2026, with the release of iOS 19.4. The AI coach’s advice would be based on data from across users’ medical devices, and would rep
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Find related items on AmazonPublished on: 2025-05-29 10:35:50
Yesterday saw the latest episode in a Prosser versus Gurman battle over just how big a change we’ll see in the look and feel of the user interface in iOS 19. Bloomberg’s Mark Gurman says he’s seen evidence of a change almost as notable as that of iOS 7 back in 2013. Jon Prosser, on the other hand, says we should expect something far less dramatic … Prosser versus Gurman Gurman reported earlier this month that this year will see a completely new look to each of Apple’s key operating systems, a
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Find related items on AmazonPublished on: 2025-06-03 00:08:20
We’ve been hearing for some time that Apple is working on a version of the Apple Watch SE with a plastic shell to offer a cheaper and more kid-friendly option, but it seems bringing that vision to life is a bit more complicated than expected. After Apple’s September event last year came and went with no new Apple Watch SE announced, Mark Gurman reported that the team had run into some “cost and quality” challenges with the plastic design, but that it was still happening. Now, in this week’s Powe
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Find related items on AmazonPublished on: 2025-06-02 23:37:00
Apple is working to add cameras to the Apple Watch in the next two years to enable artificial intelligence features such as Apple Intelligence, according to a report Sunday from Bloomberg's Mark Gurman. The company is currently considering the addition of cameras to its standard Series watches and Ultra models by 2027, according to Gurman, an Apple commentator with a reliable track record. The report comes as smartphone makers like Apple, Google and Samsung place a growing emphasis on AI featur
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Find related items on AmazonPublished on: 2025-06-02 23:12:40
In a move to position the Apple Watch as more of an AI wearable, Apple is working on multiple versions of future Apple Watch models that include cameras. This will help the device “see the outside world,” per Bloomberg’s Mark Gurman. This AI push would go hand in hand with Apple’s existing Visual Intelligence technology, which the company also intends to bring to AirPods. Right now, Visual Intelligence heavily relies on ChatGPT and Google. According to Gurman, though, the company wants to bring
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Find related items on AmazonPublished on: 2025-06-02 23:33:17
According to Bloomberg’s Mark Gurman, the rumored plastic design for the next-generation Apple Watch SE is now in ‘serious jeopardy.’ There are some internal conflicts regarding the plastic housing, and it isn’t necessarily cheaper to produce. Last year, Bloomberg reported that Apple was considering switching to a ‘rigid plastic’ for the next-generation Apple Watch SE. This would’ve potentially allowed for an even lower starting price. Now, Bloomberg’s Mark Gurman reports that the switch to pl
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Find related items on AmazonPublished on: 2025-06-03 00:02:19
Today, Bloomberg’s Mark Gurman corroborated that Apple will launch a foldable iPhone in 2026. Many outlets had previously reported that Apple was working on such a launch. According to Gurman, the product will be similar in design to the Samsung Galaxy Z Fold, rather than a clamshell folding device. Gurman reports that this new Apple foldable will utilize many of the same technologies as the upcoming ultra-thin iPhone 17 Air. That’s going to be one of the thinnest Apple products ever, and certa
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Find related items on AmazonPublished on: 2025-06-03 02:45:31
Apple is working on adding cameras to future Apple Watch models in order to make them function more like AI wearables, according to Bloomberg ’s Mark Gurman in the Power On newsletter. Gurman reports that the company “is considering adding cameras to both its standard Series watches and Ultra models,” with plans for a 2027 launch. The move would allow the Apple Watch to support AI features like Visual Intelligence , which can provide on-the-spot information about whatever the user points the cam
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Find related items on AmazonPublished on: 2025-06-03 01:43:40
is a weekend editor who covers the latest in tech and entertainment. He has written news, reviews, and more as a tech journalist since 2020. Apple is working on adding cameras to the Apple Watch in order to enable AI features like Visual Intelligence within the next two years, according to Bloomberg’s Mark Gurman in today’s Power On Newsletter. The cameras will be “inside the display” for the standard Series Watch, while the Apple Watch Ultra would feature it on the side, next to the digital c
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Find related items on AmazonPublished on: 2025-06-14 11:51:57
In Brief After reporting in January that Apple is adding an “Air” option to its iPhone lineup, Bloomberg’s Mark Gurman is offering more details about the upcoming slimmer iPhone. The iPhone 17 Air will launch this fall, Gurman says — and like the MacBook Air, it will be thinner than standard models, while combining high-end and low-end features. It apparently took a “herculean effort” for Apple engineers to create a skinnier phone with thinner batteries without sacrificing battery life. Gurma
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Find related items on AmazonPublished on: 2025-06-14 11:46:25
Last week, Bloomberg’s Mark Gurman reported that Apple was planning “one of the most dramatic software overhauls” in its history. The company is currently planning a redesign for iOS 19, iPadOS 19, and macOS 16 – all in the name of consistency. Gurman even said that this would be the “biggest revamp since iOS 7” for iPhone and iPad, and the “most significant upgrade to the Mac since macOS Big Sur. Now, Bloomberg reports that Apple executives are “confident” that users will love this visionOS-in
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Find related items on AmazonPublished on: 2025-06-14 09:55:21
We’ve recently heard rumors that Apple is working on the next generation of its Studio Display , and Bloomberg ’s Mark Gurman now reports that there may actually be two new models in the works. Building on his previous reporting about a potential update to the 2022 Studio Display that could be released next year, Gurman writes this weekend in the Power On newsletter that sources have told him “Apple is working on a second new monitor.” The first is code-named J427, while the second is reportedly
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Find related items on AmazonPublished on: 2025-06-14 11:53:35
The so-called iPhone 17 Air, which is rumored to be coming this fall, is said to be Apple’s thinnest iPhone ever. But, if the company had gone through some of its earlier plans for the device, slimness may not have been the most talked-about element. In the Power On newsletter, Bloomberg’s Mark Gurman writes that Apple at one time planned to ditch the USB-C port “to make the Air device Apple’s first completely port-free iPhone.” The company reportedly shelved the idea to avoid sparking fresh pr
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Find related items on AmazonPublished on: 2025-06-17 02:05:29
is a news writer who covers the streaming wars, consumer tech, crypto, social media, and much more. Previously, she was a writer and editor at MUO. Apple is planning to bring live translation to AirPods, according to a report from Bloomberg’s Mark Gurman. The feature, which will let users translate conversations in real time, will be “tied” to the forthcoming iOS 19, Gurman says. As noted by Gurman, the feature can help translate a conversation from, for example, Spanish to English by playing
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Find related items on AmazonPublished on: 2025-06-25 18:15:15
It may be a while still before we see the smart home hub Apple is rumored to be working on. According to Bloomberg’s Mark Gurman, the company has postponed the announcement of the upcoming product due to the issues it’s run into developing its “smarter” Siri . Gurman reported last month that the release of Apple’s upgraded Siri may be delayed, and Apple confirmed as much in a statement to Daring Fireball last week, saying it expects to roll out Siri’s more personalized features “in the coming ye
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Find related items on AmazonPublished on: 2025-06-25 18:03:10
In Brief Apple announced this week that the “more personalized” version of Siri that it promised last year has been delayed — and according to Bloomberg’s Mark Gurman, that’s also postponed the launch of the company’s planned smart home hub. In a statement, Apple said the upgraded Siri features, which are part of its broader Apple Intelligence suite, will “take us longer than we thought to deliver,” and it now expects to launch them in the “coming year.” Gurman said that Apple’s smart home hu
Keywords: apple gurman home siri smart
Find related items on AmazonPublished on: 2025-07-07 04:19:37
is a news writer who covers the streaming wars, consumer tech, crypto, social media, and much more. Previously, she was a writer and editor at MUO. Apple CEO Tim Cook just teased the launch of a new device coming to its Air lineup this week. In a post on X, Cook posted a short video with the text, “There’s something in the air” alongside a caption saying “this week.” Though Cook doesn’t specify which device Apple plans to launch, it’s likely a new MacBook Air. Bloomberg’s Mark Gurman reported
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Find related items on AmazonPublished on: 2025-07-07 23:57:58
In Brief Apple is struggling to rebuild Siri for the age of generative AI, according to Bloomberg’s Mark Gurman, who says the company might not release “a true modernized, conversational version of Siri” until iOS 20 comes out in 2027. That doesn’t mean there won’t be big Siri updates before then. A new version Siri will reportedly debut in May — finally incorporating all the Apple Intelligence features that the company announced nearly a year earlier. Gurman describes this version of Siri as
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