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Apple is designing its own game controllers for iPhone, could be Beats branded

read original get Backbone One Mobile Gaming Controller (USB-C) → more articles
Why This Matters

Apple appears to be building its own iPhone game controllers, possibly sold under the Beats brand, signaling a more serious push into gaming hardware after years of relying on third parties like Backbone and SteelSeries. First-party gamepads could strengthen Apple's gaming ecosystem across iPhone, Mac, and Apple TV as more AAA titles come to its platforms, while squeezing existing accessory makers.

Key Takeaways
Worth a Look

Backbone One Mobile Gaming Controller (USB-C) — Until Apple's own gamepad shows up, the Backbone One is the controller the article name-checks and Apple itself sells — it clamps right onto an iPhone for console-style thumbsticks, D-pad, and triggers. It's great for cloud streaming and App Store games, and the companion app pulls your library into one place.

See Backbone One Mobile Gaming Controller (USB-C) on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.

Bloomberg’s Mark Gurman has today corroborated references discovered in macOS beta code that indicated Apple is designing its own game controllers for iPhone.

Apple already sells some controllers like the Backbone One (pictured above) and SteelSeries Nimbus+ through the Apple Store, and now it wants to take a slice of the iPhone gamepad market for itself.

The code findings indicated the development of two controllers, with model identifiers T6502 and T1057 respectively. The code findings showed evidence of a D-Pad, thumbsticks, haptic motors, and possibly an integrated accelerometer and gyroscope for motion controls. However, the exact design of what the Apple-made game controllers look like is not yet known.

Gurman believes the Apple-developed accessory may ultimately be released under the Beats brand, with the project being overseen by Beats executives. Beats accessories often target lower price points with slightly cheaper materials than the more premium Apple brand implies.

As a reminder, users can connect MFI-compatible game controllers to their Apple devices, as well as traditional game console controllers like the PlayStation DualShock and the Xbox Wireless Controller.

An Apple or Beats-branded game controller could also help improve the gaming ecosystem on Apple TV 4K, and boost engagement with the increasingly-sophisticated AAA games being made available on iOS and Mac.