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Amazon is now selling Black and Natural Titanium Apple Watch Ultra 3 models with matching Milanese Loop bands at $699.97, down from the $899 list price. The retailer says this is the lowest price ever recorded for these configurations, which previously hadn't dropped below $749. The discount arrives alongside other Apple-related deals including AirPods Pro 3 at $50 off and new Beats 360 ANC headphones.
Beats has introduced a new pair of over-ear active noise-cancelling wireless headphones called the Beats 360, built with a slimmer, lighter and more customizable design than typical over-ear models. The company positions them as a workout-friendly alternative to Apple's AirPods Max 2, emphasizing comfort and fit during exercise.
Apple has released the Beats 360, a new $349.99 over-ear headphone that sits between Beats Studio Pro and AirPods Max in price. The headphones use custom Beats silicon but now support automatic device switching tied to a user's Apple Account, Hey Siri, and Find My integration, alongside stronger noise cancellation, louder output, IPX4 water resistance, and longer battery life than Studio Pro. Apple simultaneously cut the price of Beats Studio Pro to $299.99, though the new 360 model drops wired connectivity entirely.
Beats executive Jaime Schusser explained that the new Beats 360 headphones were built around customization, letting wearers swap ear cushions between fabric and eco-friendly leather options to suit workouts or style. He said the design targets a broad audience but especially appeals to younger buyers who enjoy mixing and matching, likening it to owning multiple sneaker pairs. Schusser added that despite the fresh, lighter look, the headphones retain Beats' brand identity through its signature colors and logo.
A comparison of Apple's Beats 360 and Sony's WH-1000XM6 highlights contrasting design philosophies: Beats opts for a lighter, sportier, highly customizable plastic build with swappable ear cushions and headbands, while Sony offers a more understated, foldable design with a protective hard-shell case. Sony's headphones weigh less at 254 grams versus Beats' 294 grams, and each brand ships with a different accessory case—Sony's rigid and compact, Beats' a soft gym-bag-style pouch.
Beats' new 360 headphones adopt design elements from Apple's AirPods Max 2, including rotating ear cups, a stainless steel arch, and a more flexible headband, while still carrying the Beats logo. Unlike the aluminum AirPods Max 2, the Beats 360 uses mostly plastic construction, making them noticeably lighter at 294 grams versus 386 grams. The two also differ in accessories, with Beats offering a magnetic fabric case compared to Apple's minimal Smart Case.
Beats has launched the Beats 360, a redesigned headphone with fully removable ear cups that twist off to swap between two cushion types: a knit fabric built for workouts and a plush option for everyday listening. Each earpiece runs independently with its own battery and processing chip instead of a wired connection through the headband, and extra cushion kits cost $50.
Beats has introduced the Beats 360, its first IP-certified over-ear headphones, rated IPX4 for resistance to sweat and water splashes. The headphones feature removable, washable knit ear cups designed to wick away moisture during workouts, matching the water-resistance rating found on Beats' Powerbeats Pro 2 and Powerbeats Fit 2 earbuds.
Bloomberg's Mark Gurman reports Apple has spent over a year building its own gamepads for iPhone, following code found in a macOS 26.7 release candidate. Two versions are in development, differing in motion sensors and haptics, both featuring a standard layout with D-pad, dual sticks, shoulder buttons and triggers. Beats executives are reportedly leading the project, hinting the controllers may launch as Beats accessories rather than Apple-branded products.
WIRED refreshed its noise-canceling earbuds recommendations for September 2026, updating specs, prices and links across brands including Bose, Apple, Samsung, Anker and Beats. After testing in real-world noisy settings like subways and cafes, the reviewer named the Bose QuietComfort Ultra Earbuds (2nd Gen) as the top overall performer for active noise cancellation and sound quality.
According to Bloomberg's Mark Gurman, Apple is considering repositioning Beats as a label for less refined, lifestyle-driven products, with gaming controllers as a starting point. The idea reflects Apple's interest in tapping into gaming culture without attaching its flagship brand to hardware that may not meet its usual design polish.
According to Bloomberg's Mark Gurman, Apple has spent over a year developing gaming controllers for iPhone, but plans to release them under its Beats brand rather than the Apple label. Code referencing two devices, codenamed T6502 and T1057, was recently found in a macOS release candidate, showing components like dual thumbsticks, shoulder buttons and D-pads. Beats executives are reportedly leading the design and engineering of these controllers.