HBO Max is about to get ‘aggressive’ to stop password sharing
The days of streaming service password sharing seem to be ending fast. HBO Max just signaled that it’s about to launch an “aggressive” campaign to snuff out password sharing among subscribers. Here’s what that means. HBO Max plans to eliminate password sharing soon Last fall, HBO Max—which at the time was just Max, and had a blue logo—said it would start telling password sharers they had to pay more for the privilege. It seems that campaign didn’t move the needle much. JB Perrette, head of s