People Click Links Less Frequently When AI Summary Appears on Google Search, Study Shows
Google's AI Overviews, which are AI-generated summaries that appear at the top of search results for certain types of queries, are less likely to lead to clicks for sites, according to a report from Pew Research on Tuesday. The study is based on data from 900 US adults who shared their browsing data with Pew. Based on the study's findings, when an AI overview -- AIO -- appeared in search, users were less likely to click on links when compared to queries that didn't generate AI summaries. Pew t