Apple takes Apple Cinemas to the courtroom box office
Apple has taken aim at Apple Cinemas in a new trademark lawsuit, and the dispute is starting to feel like it belongs on the big screen. The movie theater chain, founded in 2013 and long based in the Northeastern U.S., expanded to San Francisco last month and has plans for 100 locations nationwide, including some near Apple Park and Apple Stores. Joe Rossignol reported earlier this month for MacRumors: “Apple Cinemas is knowingly and intentionally using the name Apple to sow confusion for its