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Apple takes Apple Cinemas to the courtroom box office

Apple has taken aim at Apple Cinemas in a new trademark lawsuit, and the dispute is starting to feel like it belongs on the big screen. The movie theater chain, founded in 2013 and long based in the Northeastern U.S., expanded to San Francisco last month and has plans for 100 locations nationwide, including some near Apple Park and Apple Stores. Joe Rossignol reported earlier this month for MacRumors: “Apple Cinemas is knowingly and intentionally using the name Apple to sow confusion for its

Apple Cinemas responds to Apple lawsuit

is a news editor covering technology, gaming, and more. He joined The Verge in 2019 after nearly two years at Techmeme. Posts from this author will be added to your daily email digest and your homepage feed. Apple Cinemas, a theater chain not affiliated with Apple, has responded to Apple’s recent lawsuit over alleged trademark infringement, as reported by MacRumors. In its lawsuit, Apple alleged that Apple Cinemas and owner Sand Media have tried to “capitalize on the highly-regarded Apple bran

Apple is suing Apple Cinemas

is a news editor covering technology, gaming, and more. He joined The Verge in 2019 after nearly two years at Techmeme. Posts from this author will be added to your daily email digest and your homepage feed. Apple is suing the owner of the Apple Cinemas theater chain, Sand Media, over alleged trademark infringement, as reported by Reuters. In the lawsuit, Apple alleges that Apple Cinemas and Sand Media have made efforts to “capitalize on the highly-regarded Apple brand in connection with the a