The best CRM software 2025: Streamline your customer relationships
Customer relationship management, or CRM, software can manage and track customer relationships, trends, marketing efforts, and communication, bringing everything into one centralized platform or system to optimize interactions. It may also be used to document and pursue leads and sales pipelines. Automation is one of the key benefits of CRM software but depending on the type of solution you opt for, you may also be able to harness AI, analytics, collaborative tools, and advanced features that s