Inside the firm turning eerie blank streaming ads into useful nonprofit messages
StreamTV Insider provided flights from New York City to Denver and two nights of accommodation so Ars could attend its StreamTV Show. Ars does not accept paid editorial content. DENVER—Ads shown while you're streaming shows or movies are disruptive enough. But there's something uniquely eerie about what you see when a connected TV (CTV) platform fails to sell ad inventory. You may get a black screen accompanied by ethereal music or a confusing thumping beat, alongside a graphic that says someth