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Dyson, techno-centric design and social consumption

7th July 2025 As a design engineer I’ve spent plenty of time mulling over what ‘good’ design is. The question is complex and is a starting point for reflecting on our role as designers, how design should interact with society and what even constitutes design! I recently visited the Glasgow Zine Festival and picked up a wee zine about one man’s hatred of James Dyson, which has inspired me to put some of my own thoughts on the topic down in words. I'm going to focus on formal design elements but

When Figma starts designing us

I first encountered Figma in 2013, when Dylan Field demoed an early prototype to me at O’Reilly’s Foo Camp. I remember the pen tool feeling surprisingly elegant, but I missed the bigger picture: the radical implications of a design tool that ran in the browser. A decade later, Figma is a core part of our creative process, and without it, we wouldn't have been able to build a fully remote design practice. That’s probably why Dylan is a near-billionaire and I’m not. However, over the course of th

The Perils of 'Design Thinking'

On the first day of a required class for freshman design majors at Carnegie Mellon, my professor stood in front of a lecture hall of earnest, nervous undergraduates and asked, “Who here thinks that design can change the world?” Several hands shot up, including mine. After a few seconds of silence, he advanced to the next slide of his presentation: a poster by the designer Frank Chimero that read, Design won’t save the world. Go volunteer at a soup kitchen, you pretentious fuck. My professor was

Graphic artists in China push back on AI and its averaging effect

Sendi Jia, a designer running her own studio between Beijing, China, and London, England, says she mainly uses AI generators like DALL-E to make fake photos for background panels or websites when her clients don’t have access to real ones. That’s helped clients with limited budgets, but it’s also exposed just how much of the creative process AI can replace. Recently, a potential client working in a university contacted Jia about creating the logo for a new project. Then, they changed their mind.