Who Funds Misfit Research?
This piece is an addition to our Research Leader’s Playbook. We realized that (to our knowledge) nobody had unpacked where the money for “misfit research” — work that is a poor fit for academia, startups, or large companies — was coming from. If you are already deep in this world, you probably know all of this already, but it may still be worth a skim in for something that might surprise you. Funding preferences and situations can change quickly, so if any of this is incorrect or incomplete, pl