Ferrari Status
Is Ferrari a car company? The obvious answer is yes, but not according to its CEO, Benedetto Vigna, who recently described the company’s business model saying, “We are not – we are not – a car company. We are a luxury company that is also doing cars.” That’s their differentiator. Their brand. Their “schtick.” And, it works, but not because it’s a marketing ploy. It works because Ferrari backs it up with its actions. How so? By adhering to its founder Enzo Ferrari’s “scarcity dictum” that de