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Behind the scenes with the most beautiful car in racing: The Ferrari 499P

Ferrari provided flights from Washington, DC, to Austin, Texas, and accommodation so Ars could attend the Lone Star Le Mans. Ars does not accept paid editorial content. By the time you read this, the World Endurance Championship will be 100 races old. Once centered on the mega-expensive, mega-fast LMP1 hybrids, it's all about the Hypercars now. These are purpose-built, closed-top race cars, with some of the most complex hybrid systems you'll find outside of Formula 1, clad in bodywork that coul

Topics: car ferrari le mans race

Ferrari Status

Is Ferrari a car company? The obvious answer is yes, but not according to its CEO, Benedetto Vigna, who recently described the company’s business model saying, “We are not – we are not – a car company. We are a luxury company that is also doing cars.” That’s their differentiator. Their brand. Their “schtick.” And, it works, but not because it’s a marketing ploy. It works because Ferrari backs it up with its actions. How so? By adhering to its founder Enzo Ferrari’s “scarcity dictum” that de