Hegel Dust
SO MUCH DEPENDS UPON La Vache qui rit, which you know as the Laughing Cow, the individually wrapped wedges of spreadable cheese from your childhood. Founded in 1921 by a French veteran of the First World War, the company’s name is based on a pun on Wagner’s Valkyries and an anti-German slur. The product’s package—a circular box with a jolly red-faced cow wearing ear tags that have jolly red-faced cows on them—has gone down in advertising history as an early instance of successful branding. In th