Published on: 2025-10-11 00:33:53
Maju Kuruvilla, who left the CEO role of controversial one-click checkout startup Bolt last year, is back. He’s launching his own startup, focused on a different problem for online shoppers: what he calls “check-in.” When you click on an ad for something like a t-shirt, the experience afterwards can feel a little clunky. The website you land on might not even have the product you clicked on to begin with. That causes many shoppers to bounce back, hurting conversion rates, Kuruvilla told TechCru
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