GoKawiilJ.Crew Executives Detail Approach to AI Adoption Without Diluting Brand
J.Crew Group's CIO Danielle Schmelkin and CEO Libby Wadle discussed how the retailer is integrating artificial intelligence into its operations while preserving its creative identity. The conversation, moderated by Fast Company's Elizabeth Segran, framed AI adoption at J.Crew as a cultural undertaking rather than a purely technical one.