The music industry is building the tech to hunt down AI songs
The music industry’s nightmare came true in 2023, and it sounded a lot like Drake. “Heart on My Sleeve,” a convincingly fake duet between Drake and The Weeknd, racked up millions of streams before anyone could explain who made it or where it came from. The track didn’t just go viral — it broke the illusion that anyone was in control. In the scramble to respond, a new category of infrastructure is quietly taking shape that’s built not to stop generative music outright, but to make it traceable.