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What I look for in typeface licenses

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Typeface licenses Process

Journal

I can’t remember the last time I undertook a design project where we didn’t use a commercial typeface. I often recommend these to clients because:

The world of commercial typefaces is broad and it opens up a range of high-quality options for a project

Using a commercial typeface is an easy way to level-up a design (though it won’t fix a bad design)

Supporting independent foundries is important

There’s no judgement on open source typefaces – I’m often pairing open source and commercial typefaces together.

Licenses

I’ve sourced typefaces from many different foundries over the years. The licensing terms vary by foundry: some are open and permissible, others are restrictive and trickier to work with.

It’s normal and reasonable for each foundry to have its own terms but there are practical considerations that come into play when recommending a typeface/foundry. Here are some of the factors that I consider.

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